Style Guide

1.Typography

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3.Button

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We need to transform the AgriFood industry, as climate change, population growth, healthcare crisis, and changing consumer preferences, all require a new approach to how we produce, distribute, and consume food.
Welcome to FLORA, the new AgriFood fund that identifies, backs and partners with the best purpose-led entrepreneurs, who are redefining the AgriFood & Sustainability industries to make food that is good for people, and kind to the planet.
At FLORA, we bring together a proprietary deal-flow, hands-on deep industry know-how, an international network, and access to smart capital that will transform pioneering ventures into globally successful companies.

Good For People,
Kind to the Planet.

Partnering with purpose-driven entrepreneurs redefining the AgriFood and Sustainability industry.

We’re an experienced and complementary team of AgriFood and Tech investors, operators and venture builders. We’re also fun to work with!

Esther has over 20 years of proven track record of identifying and leading VC investments in disruptive tech startups in a variety of fields: healthcare, AgTech, fintech, and digital transformation. Esther is recognized as one of the most prolific tech investors in Israel and led the first investments into multiple later-to-be-publicly traded unicorn tech companies (Payoneer, Playtika, Amwell, etc.), and facilitated billion-dollar M&A deals for such portfolio companies as Nutrino (acquired by Medtronic) and Storwize (acquired by IBM).

Esther started her career as a commercial lawyer, founded Partam Hi-Tech, a private early-stage fund, and later founded, in partnership with the global media company Nielsen, the Nielsen Innovate Fund — an early-stage incubator and fund specializing in RetailTech and media technologies.

Esther holds an LLB from Tel Aviv University and MBA from Reichman University. Esther is active in philanthropic initiatives around the arts and female empowerment and is a proud mother of three and a dog.

Esther Barak-Landes

Founding Partner

Gil Horsky is a food industry executive with 16-plus years of global leadership experience from Mondelēz, Kraft Foods, PepsiCo, and Nestle. Gil co-founded the Mondelēz corporate venture investment and incubation hub (CVC), SnackFutures, and has vast experience in incubating and commercializing new branded food innovation and FoodTech platforms that generated more than $800 million in revenues. Throughout his career, Gil worked in a variety of commercial roles around the globe on some of the most iconic international food brands: Milka, Pepsi, Quaker Oats, Toblerone, Cadbury, Oreo, Tropicana, and Nestle Purina.

Gil is recognized as a prominent figure in the global AgriFood-Tech ecosystem and is a regular speaker at leading international industry conferences. He holds an MBA from Kellogg School of Management at Northwestern University, and is a vintage and architecture enthusiast — plus a busy father of three and a dog.

Gil Horsky

Founding Partner

Gaya’s professional experience includes working in global and startup tech companies, including McCann Digital, Pixellot, and Tailor brands. Gaya worked as a product manager with both hardware and software technologies for B2B and B2C products; she managed multidepartmental processes and helped build roadmaps for new products.

Through her work at McCann Group, she managed and developed marketing campaigns and strategies for various clients, such as Nestle, Loreal, Microsoft, Tnuva, and Ikea.

Gaya holds a BA in Business & Entrepreneurship from Reichman University. She enjoys daily meditation and yoga practices and is fascinated by history.

Gaya Shiloah

Analyst

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque faucibus et est vel dictum. Donec efficitur, libero facilisis tempus porta, enim sapien consectetur metus, a pulvinar turpis augue vel enim. Sed nec eleifend nisl. Quisque nec eleifend nulla. Vivamus consectetur vitae eros sed efficitur.

Rob Hargrove

Venture Partner

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque faucibus et est vel dictum. Donec efficitur, libero facilisis tempus porta, enim sapien consectetur metus, a pulvinar turpis augue vel enim. Sed nec eleifend nisl. Quisque nec eleifend nulla. Vivamus consectetur vitae eros sed efficitur.

Noam Gressel

Venture Partner

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque faucibus et est vel dictum. Donec efficitur, libero facilisis tempus porta, enim sapien consectetur metus, a pulvinar turpis augue vel enim. Sed nec eleifend nisl. Quisque nec eleifend nulla. Vivamus consectetur vitae eros sed efficitur.

Rob Hargrove

Venture Partner

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque faucibus et est vel dictum. Donec efficitur, libero facilisis tempus porta, enim sapien consectetur metus, a pulvinar turpis augue vel enim. Sed nec eleifend nisl. Quisque nec eleifend nulla. Vivamus consectetur vitae eros sed efficitur.

Noam Gressel

Venture Partner

Esther has over 20 years of proven track record of identifying and leading VC investments in disruptive tech startups in a variety of fields: healthcare, AgTech, fintech, and digital transformation. Esther is recognized as one of the most prolific tech investors in Israel and led the first investments into multiple later-to-be-publicly traded unicorn tech companies (Payoneer, Playtika, Amwell, etc.), and facilitated billion-dollar M&A deals for such portfolio companies as Nutrino (acquired by Medtronic) and Storwize (acquired by IBM).

Esther started her career as a commercial lawyer, founded Partam Hi-Tech, a private early-stage fund, and later founded, in partnership with the global media company Nielsen, the Nielsen Innovate Fund — an early-stage incubator and fund specializing in RetailTech and media technologies.

Esther holds an LLB from Tel Aviv University and MBA from Reichman University. Esther is active in philanthropic initiatives around the arts and female empowerment and is a proud mother of three and a dog.

Esther Barak-Landes

Founding Partner

Gil Horsky is a food industry executive with 16-plus years of global leadership experience from Mondelēz, Kraft Foods, PepsiCo, and Nestle. Gil co-founded the Mondelēz corporate venture investment and incubation hub (CVC), SnackFutures, and has vast experience in incubating and commercializing new branded food innovation and FoodTech platforms that generated more than $800 million in revenues. Throughout his career, Gil worked in a variety of commercial roles around the globe on some of the most iconic international food brands: Milka, Pepsi, Quaker Oats, Toblerone, Cadbury, Oreo, Tropicana, and Nestle Purina.

Gil is recognized as a prominent figure in the global AgriFood-Tech ecosystem and is a regular speaker at leading international industry conferences. He holds an MBA from Kellogg School of Management at Northwestern University, and is a vintage and architecture enthusiast — plus a busy father of three and a dog.

Gil Horsky

Founding Partner

Gaya’s professional experience includes working in global and startup tech companies, including McCann Digital, Pixellot, and Tailor brands. Gaya worked as a product manager with both hardware and software technologies for B2B and B2C products; she managed multidepartmental processes and helped build roadmaps for new products.

Through her work at McCann Group, she managed and developed marketing campaigns and strategies for various clients, such as Nestle, Loreal, Microsoft, Tnuva, and Ikea.

Gaya holds a BA in Business & Entrepreneurship from Reichman University. She enjoys daily meditation and yoga practices and is fascinated by history.

Gaya Shiloah

Analyst

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque faucibus et est vel dictum. Donec efficitur, libero facilisis tempus porta, enim sapien consectetur metus, a pulvinar turpis augue vel enim. Sed nec eleifend nisl. Quisque nec eleifend nulla. Vivamus consectetur vitae eros sed efficitur.

Rob Hargrove

Venture Partner

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque faucibus et est vel dictum. Donec efficitur, libero facilisis tempus porta, enim sapien consectetur metus, a pulvinar turpis augue vel enim. Sed nec eleifend nisl. Quisque nec eleifend nulla. Vivamus consectetur vitae eros sed efficitur.

Noam Gressel

Venture Partner

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque faucibus et est vel dictum. Donec efficitur, libero facilisis tempus porta, enim sapien consectetur metus, a pulvinar turpis augue vel enim. Sed nec eleifend nisl. Quisque nec eleifend nulla. Vivamus consectetur vitae eros sed efficitur.

Rob Hargrove

Venture Partner

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque faucibus et est vel dictum. Donec efficitur, libero facilisis tempus porta, enim sapien consectetur metus, a pulvinar turpis augue vel enim. Sed nec eleifend nisl. Quisque nec eleifend nulla. Vivamus consectetur vitae eros sed efficitur.

Noam Gressel

Venture Partner

Our Added Value for Entrepreneurs

Network of Experts
Proprietary access and guidance to collaborate with leading industry experts and design partners (multinationals, kibbutzim, regulatory and R&D experts, retailers, co-packers)
Building and Scaling
A team with extensive hands-on experience in the AgriFood and retail industries; successfully scaled-up and commercialized technologies, while achieving product-market fit
Access to Capital
Support in crafting pitches, building investment syndicates, and accessing top-tier added-value co-investors
Accelerated Growth
Strategic BD support in GTM and global geographical expansion, with specific expertise in scaling to the US market
Win-Win
Founder-friendly mindset that empowers and supports founders through the entire entrepreneurial journey; quick engagement and investment decisions
Talent
Guidance in team and board formation, and access to best-in-class industry talent

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque faucibus et est vel dictum. Donec efficitur, libero facilisis tempus porta, enim sapien consectetur metus, a pulvinar turpis augue vel enim. Sed nec eleifend nisl. Quisque nec eleifend nulla. Vivamus consectetur vitae eros sed efficitur. Integer eleifend, ex non pulvinar luctus, metus nulla ultricies velit, eget lobortis quam ipsum vel nulla.

Rob Hargrove

Venture Partner

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque faucibus et est vel dictum. Donec efficitur, libero facilisis tempus porta, enim sapien consectetur metus, a pulvinar turpis augue vel enim. Sed nec eleifend nisl. Quisque nec eleifend nulla. Vivamus consectetur vitae eros sed efficitur. Integer eleifend, ex non pulvinar luctus, metus nulla ultricies velit, eget lobortis quam ipsum vel nulla.

Rob Hargrove

Venture Partner

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque faucibus et est vel dictum. Donec efficitur, libero facilisis tempus porta, enim sapien consectetur metus, a pulvinar turpis augue vel enim. Sed nec eleifend nisl. Quisque nec eleifend nulla. Vivamus consectetur vitae eros sed efficitur. Integer eleifend, ex non pulvinar luctus, metus nulla ultricies velit, eget lobortis quam ipsum vel nulla.

Rob Hargrove

Venture Partner

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque faucibus et est vel dictum. Donec efficitur, libero facilisis tempus porta, enim sapien consectetur metus, a pulvinar turpis augue vel enim. Sed nec eleifend nisl. Quisque nec eleifend nulla. Vivamus consectetur vitae eros sed efficitur. Integer eleifend, ex non pulvinar luctus, metus nulla ultricies velit, eget lobortis quam ipsum vel nulla.

Rob Hargrove

Venture Partner

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