Transforming Pioneering

Ventures into Globally

Successful Companies

’s Investment Gameboard

Food as
Medicine
Precision nutrition and SynBio for functional foods & supplements promoting longevity and well-being
Planet First
Circular economy business models through food-waste reduction, sustainable packaging, and responsible consumption
Challenger Brands
Authentic consumer food brands disrupting established categories via product, brand & distribution innovation
Digitizing the Value Chain
AI, Robotics & Industry 4.0 for digitizing and optimizing the AgriFood value chain (manufacturing, Supply Chain, R&D)
Sustainable
Agriculture
Tech for locally grown regenerative and precision agriculture; improving biodiversity and soil-health
Tailored to
My Tribe
Personalized food and nutrition for unique lifestyle needs and dietary tribes of humans and their pets
Discover &
Pay
Digital business models, discovery, payment, and fintech platforms; new tech-enabled distribution models

The “3 P’s”
Investment Criteria

People
First and foremost, we back best-in-class purpose-driven founders with big dreams, global ambitions, and the grit to execute and succeed
Potential
Opportunities that solve an unmet need, have the right market dynamics and with high growth potential to deliver outlier returns
Purpose
Ventures that are building a healthier, sustainable, and more resilient AgriFood system, and that are aligned to FLORA’s impact thesis
At the core the company should have a defensible moat in the form of a differentiated tech, IP, brand, business model, distribution etc.

The “3 P’s”
Investment Criteria

People
Defensible
Moat
Potential
Purpose

Our Added Value for Entrepreneurs

Network of Experts
Proprietary access and guidance to collaborate with leading industry experts and design partners (multinationals, kibbutzim, regulatory and R&D experts, retailers, co-packers)
Building and Scaling
A team with extensive hands-on experience in the AgriFood and retail industries; successfully scaled-up and commercialized technologies, while achieving product-market fit
Access to Capital
Support in crafting pitches, building investment syndicates, and accessing top-tier added-value co-investors
Accelerated Growth
Strategic BD support in GTM and global geographical expansion, with specific expertise in scaling to the US market
Talent
Guidance in team and board formation, and access to best-in-class industry talent

Our Added Value for Entrepreneurs

Network of Experts
Proprietary access and guidance to collaborate with leading industry experts and design partners (multinationals, kibbutzim, regulatory and R&D experts, retailers, co-packers)
Building and Scaling
A team with extensive hands-on experience in the AgriFood and retail industries; successfully scaled-up and commercialized technologies, while achieving product-market fit
Access to Capital
Support in crafting pitches, building investment syndicates, and accessing top-tier added-value co-investors
Accelerated Growth
Strategic BD support in GTM and global geographical expansion, with specific expertise in scaling to the US market
Talent
Guidance in team and board formation, and access to best-in-class industry talent